Friday , May 7 2021

2 reasons why content is removed from search results

Google’s Search Liaison, Danny Sullivan, explains the two reasons why content is removed from search results.

Google strives for open access to information, Sullivan says, but there are times when content needs to be removed to protect users or comply with the law.

Deleting content from search results is not an action that Google takes lightly. Even sites that violate Google’s rules with SEO in black hat are not permanently de-indexed.


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What would cause Google to remove content from search results? Here are the two reasons.

Remove content to comply with the law

Google will remove content from search results if required by law.

Google’s legal obligations, as they relate to privacy and defamation laws, vary from country to country.

Sullivan says the company maintains a high standard when it comes to the legal requirements to remove pages from search results.

In most cases, Google is unable to detect self-breaking content. Google relies on people and authorities to report content that may need to be removed for legal reasons.


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Anyone can submit a removal request for content they believe is in violation of the law by completing this form.

Google will review the request and determine if the content meets the legal requirements for removal.

If possible, Google informs site owners about removal requests through Search Console.

Remove content to protect users

Google may remove content, even if it is not legally required, if it contains highly personal information.

Examples of such content include financial or medical information, government IDs and intimate images published without permission.

Because of the potential for harm caused by personal information that falls into the wrong hands, Google gives everyone the opportunity to ask to remove content from search results.

People can also request content to be removed from Google search results when pages about themselves appear on sites with exploitative removal policies.

Pages that contain contact information in addition to personal threats, a form of doxxing, may also be eligible for removal.

The decision to remove content is determined by evaluating whether the potential harm it may cause outweighs the value it offers to searchers.

Sullivan cared for:

“In these cases, although people may want to access these sites to find potentially useful information or understand their policies and practices, the sites themselves do not provide much value or public interest, and can lead to reputational or even physical harm that we want to protect against. “


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Use insight to solve problems on a scale

Deleting individual search results pages is not scaled to the size of the open web.

However, Google uses insights for removal requests to design systems that resolve issues in all search results.

For example, if a website receives a high volume of valid content removal requests for copyright infringement, Google will minimize the appearance of that page in search results.

Similar measures apply to websites that receive high volume removal requests for pages containing personal information.

Sullivan reminds everyone that although content is removed from Google, it can still exist on the web.


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“Ultimately, it’s important to remember that even if we remove content from Google Search, it can still exist on the web, and only a website owner can completely remove content. But we do fight against the harmful effects of sensitive personal information that appear in our results, and have strict practices to ensure that we abide by the law. “

Source: Google

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