Lipton iced tea Introduce new presentations to the market with 1.5 liter plastic bottles to participate in home consumption opportunities and strengthen leadership in the beverage preparation category. The new packaging material can make the flavor of the brand Lemon and Peach.
"With this presentation, we have developed an ideal product that can compete in the major markets of the market and be consumed and shared in the home," said Isabel, director of PepsiCo in Venezuela's juice and tea business. Increasing customer preference for brands and improving access and connectivity. "
This launch is supported by a communication campaign that delivers the key benefits of packaging, the fact that it can enhance and share the attributes of naturalness, tea specialists and self-expression brands. The campaign began on November 11th with TV and cable, radio, social networks and major channels at the point of sale.
Now Lipton portfolio iced tea 500ml bottles, and two new 1.5-liter presentations that are already available nationwide and in sales channels.
Lipton invites you to follow the social network Instagram. @liptonicetea_ve On Facebook Lipton Take Keep in touch and read all the posts in detail.