Apple on Tuesday launched a series of new iPads, Macs and tags at an event broadcast from California as it continued its transition to custom-designed processors.
During a videotaped video, the company’s CEO, Tim Cook, discovered the products that Apple hopes to boost momentum with its computers and tablets powered by homework and school in 2020.
New 24in iMac
The most important of Apple’s new products is a redesigned version of the company’s iMac all-in-one computer with the M1 chip. The new machine is significantly thinner at only 11.5 mm thick, and looks like a giant tablet on the side.
Apple said that with the M1 chip previously used in MacBook Air, MacBook Pro and Mac mini computers, the new iMac was up to twice as fast as the previous generation machine.
The iMac has a 24in 4.5k retina display that squeezes into a body only slightly larger than the previous machine with its 21.5in screen. The more powerful six-speaker system enables spatial audio when playing movies with Dolby Atmos soundtracks, while the 1080p FaceTime HD camera and beam-shaped microphones are designed for better video calling.
The computer has a new power adapter with magnetic cable and at least two Thunderbolt ports, with higher models with two additional USB-C ports and an Ethernet port in the power adapter. Apple also added its Touch ID fingerprint scanner to a new Bluetooth keyboard, enabling biometric login and user switching as its laptops.
The new iMac – available in seven different colors, reminiscent of the original 1998 model – will be available for £ 1,249 in the UK and $ 1,299 in the US, shipped in the second half of May. Apple has not updated the larger 27in iMac, which still uses Intel chips.
Use of the new M1 chips in the iMac will be a major test for Apple’s custom processors; its introduction to the MacBook Air and low-end MacBook Pro laptop lines proved successful, but in machines that are not battery-powered, it will be onus on raw performance to handle the more demanding tasks often required of desktop computers.
Problems with software compatibility, particularly with the large, expensive, and often dated packages used by companies, will be less tolerated for volume acquisition by companies – making Apple Silicon models sell faster than “safer” Intel. based versions as competitors.
Paolo Pescatore, an analyst at PP Foresight, said the “star of the show” was the redesigned iMac “by the power of Apple Silicon”, adding: “We are now seeing the fruits of Apple Silicon, through this system. use a chip architecture across its portfolio. The M1 transforms its products, form factors and capabilities far beyond what users can do today. “
New iPad Pro with M1
Apple also announced an improved iPad Pro with the same M1 chip as computers and the company’s 5G connectivity. The use of a computer processor, instead of a version of their smartphone chips, was reported to offer 50% faster performance and allow the addition of a full Thunderbolt / USB 4 port, instead of the slower USB-C port , which allows desktop-class connections to a number of docks, drives, and external monitors.
Apple has also introduced a mini-LED display on the larger 12.9in iPad Pro, making it one of the first devices to use a significantly improved technology so far only available in high-end TVs. The Liquid Retina XDR is one of the brightest LCD screens available, matching Apple’s £ 4,599 professional computer screen; the company said it could view types of HDR videos used by professional videographers.
The iPad Pro also comes with a new 12-megapixel TrueDepth camera that has an ultra-wide lens and an automatic panning and zooming feature called Center Stage for enhanced video calling, similar to some smart monitors and dedicated video calling screens.
The 11in iPad Pro starts at £ 749 in the UK, while the 12.9in version sells for £ 999.
The power upgrade for the iPad Pro follows a complete redesign in 2018 and addition of new lidar and camera sensors in the 2020 iPad Pro, in addition to new keyboard accessories and mouse support that further transformed it into a laptop replacement.
Driven by the demand for remote work tools during the Covid-19 pandemic, in 2020 there was unrelenting demand for tablet sales, up 13.6% year-on-year, after several years of decline.
Apple’s various iPads took the lion ‘s share, accounting for 36.5% of the market and growing 19.5% in the fourth quarter of 2020, according to IDC data, driven by upgrades to the iPad 10.2in models. and iPad Air.
But Leo Gebbie, a senior analyst at CCS Insight, said: “The new iPad is a big sale. Despite numerous updates, including the M1 chip, previous generations of iPads are strong enough to make this an iterative update compared to the new iMac. ”
AirTags, Apple TV 4K and Podcast subscriptions
Apple also announced its AirTag tracker device, which uses “Find My” software, operates in a similar way to the Tile Bluetooth trackers and Samsung’s SmartTag.
The small disk-like AirTag can be customized. When used with iPhones with the U1 chip, such as the iPhone 12, the system can also lead people directly to the AirTag with the ultra-broadband technology used for several years for Apple’s AirDrop file sharing system. AirTags cost £ 29 in the UK and will be shipped on April 30th.
The company’s smart TV streaming box, the Apple TV 4K, was also updated with a faster A12 Bionic chip as used in the 2018 iPhone XR and enabling high frame HDR. Apple also showed a color calibration feature that uses an iPhone to automatically adjust the color on TVs, and a redesigned Siri remote, which shuts down the touch panel controller. The Apple TV 4K costs from £ 169 in the UK.
Apple also announced that it is opening paid subscriptions within its podcast app. The redesigned app and service will launch in 170 countries with new channels and recommendations. Subscriptions will include ad-free listening, additional content and the ability to support favorite content creators.
Finally, Apple announced the expansion of its payments business in the US with the Apple Card Family, allowing two people to have an Apple credit card that shares the credit lines and builds credit history together. Alternatively, the Apple credit card can also be shared with children over the age of 13 with access to parental controls.