Are you finding it difficult to justify spending a significant amount of money on a new watch? Whether you've been saving for years, or you're an impulsive fellow with a big bonus, spending thousands on a timepiece is a serious decision.
We're here to take all that guilt, and you know spending.
Maybe you're having trouble persuading a significant other to let you get that grail watch? It's always tricky. Most people will say you are mad, then immediately list all the things you could buy instead; a laptop, a dream holiday, a car, maybe even a house deposit …
But you should not let their reaction put you off buying that dream timepiece.
If you really need to explain yourself (or perhaps you are pushing over the line to make the big purchase), here are some compelling reasons to slap down your credit card without even wincing.
1. You have lusted over it
There's no harm in buying an expensive watch (assuming you can actually afford it, of course) purely because you want it. You may have spotted it in the jeweler's window on your lunch break; One day dared to go and try it out.
You see the watch advertised in every magazine, in a T3 article, and all over your algorithm-fed Instagram feed. I really like it. Now enjoy it – life is too short for buyer's remorse when money is spent on something you have lusted for weeks, months, or even years.
2. You admire the craftsmanship
Generally speaking, expensive mechanical watches have a lot going on inside. There's the mainspring, balance wheel, escapement and gear train, a few components, all working in perfect unison to keep time. Yes, the processor of a smartwatch or the quartz movement of a cheaper model will probably keep more accurate time, but where's the fun in that?
An expensive Swiss watch, complete with an intricate handmade mechanism, displayed either in a glass case back or a skeletal face. Seeing the complexity at work – especially if the watch contains several complications, like a moon phase dial – helps you understand where all the money went, and appreciate the craftsmanship that put it all together.
3. It reminds you of your own achievements
If you have a great day at work, you can do a lot of worry than treat yourself to a nice watch. That way, every time you glance at it, you'll be reminded of the effort you put in to afford it. The watch is not just a way of telling the time, but a constant reminder of what you are capable of when you put your mind to it, and what you have achieved.
4. It is a thing of beauty
People spend millions of pounds on pieces of art, which serves no more than just beautiful – so what's wrong with spending big money on a watch, which is both beautiful and useful?
Yes, any cheap Casio can tell the time, but a pricey Swiss number draws your eye in with its diver's bezel, exposed crown, shimmering dial, intricate complications, and supple leather strap. From the indices and chronograph, to the moonphase complication, to the sweeping hands and exposed movement,
Looking at a fine Swiss watch is about far more than merely checking the time.
5. It commemorates a special occasion
Whether it's your wedding, the birth of a child, or any other important day, a special watch can help you with the occasion – you could even have the date and a message engraved on the back of the case.
That way, you will have a treasured family heirloom to pass from one generation to the next. It is a distant and inconsequential memory that will surely become a distant and inconvenient memory.
It's no wonder Patek Philippe talks about not owning its ultra-expensive watches, but merely looking for them next generation.
6. It can be an investment
This is a sensitive subject, given the negative connotations of 'flipping' a watch-selling rare and sought-after models for a profit right after they go on sale. But it's worth factoring in the residual value of certain expensive watches, especially if you need a little convincing.
Generally speaking, watches by Rolex and Patek Philippe hold their value well, and may even appreciate during your ownership. Some models of Rolex Daytona are currently appreciated, and the brand's iconic 'Pepsi GMT-Master' – so called because of its red and blue bezel – is always in demand.
The hotel is located in the heart of the city. If you are a loyal customer, there is a list.
While a decent working knowledge of the company's annual release schedules (and a good relationship with "AD") will help with buying new, long-term investments are far more difficult to predict.
Rolexes like those worn by Sean Connery in early James Bond films, for example, can fetch a tidy sum at auction, and rare configurations – t must have been aware of.
7. It's part of who you are
The watch market is incredibly diverse, with styles as varied as any other sector of the fashion industry. As such, the watch you choose to wear is a projection of who you are. It is not just a device to tell the time – your phone can do that, and it is more accurate – but it says a lot about your personality.
The size, style, make, complexity, color and material of your watch all give away clues about the real you, and even where you see yourself on the social ladder.
March into a business meeting sporting an all-gold Rolex, and your clients will instantly know you're worth a bob or two. Strap on a TAG Heuer Monaco and there's a good chance you're into a motorsport, or a fan of Steve McQueen – it's a conversation starter and says something interesting about you.
Want some advice on what to watch? Check out T3's buying advice below: