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Many prints are having difficulties in shrinking their readers, but character magazines are booming. German celebrities dream together with their magazines and fans. The last soccer player Jérôme Boateng has a glossy booklet "Boa". Previously, designer and TV presenter Guido Maria Kretschmer joined "Barbara" with "Guido" or Barbara Schöneberger.
Behind the mentioned magazine is the Hamburg publisher Gruner + Jahr. Sabine Grüngreiff, Head of Brand Communications explains the success of a well-known magazine that craves people's identities. Celebrities emphasize how personally they have published the book. Guido Maria Kretschmer of Vip.de says, "There are a lot of Guido," says Grüngreiff of Deutsche Welle. "It is very subjective to appeal to people.
Guido and Co share with readers fashion, lifestyle, recipes, interviews with other stars, style tips and shopping tips. Nonetheless, each magazine has its own story access and access to each reader.
Idol of all lifestyles
So Boa is about sports and social diversity. The father of the football player is from Ghana. Boateng tries to use his own books to deal with racism, including his experiences. But Boateng's lifestyle also requires a lot of consumption. Boa is known as a style icon as it is called in the square. His taste is expensive. This was also published in the first issue of his magazine. The reporter counts the purchase recommendations issued there. He reached a whopping 121,005.60 euros. According to the publisher, the audience is a fashion-conscious urban man between the ages of 20 and 40 who love sports and status symbols. This includes so-called digital Aboriginal people. In other words, you may be completely new to printing because you use media content primarily online or through social media.
Jérôme Boateng rudely put himself in Späti and sold the first edition of his magazine "Boa" there. Source: Instagram
On the other hand, "Barbara" speaks to "brave and confident women" between the ages of 30 and 55. They can laugh about an incomplete life. "It is guaranteed without a diet, exercise and no to-do list.» One reads the announcement of the first magazine in 2015.
Women's magazines and "Guido" are advertised and initially advertised as male names. She should give women a good feel, said Brigitte Huber, editor of fashion network. "One of you" is an assertion. Guido Maria Kretschmer plays the mediocrity of an advisory best friend and allows women to compete with their outfits like the "Shopping Queen" TV format.
Do you have «Christa» soon?
Does this concept also appeal to readers of this country? Take a look at the Swiss magazine: There is no regional magazine behind a specific personality. However, Robertier Axel Springer Switzerland is the chief executive of the media, says Urs Heller, who has worked in the publishing house for 40 years until the end of the year. Above all, the magazine "Barbara" surprised him. "Schöneberger gives this title but actually offers everything."
Heller can not be sure that a celebrity in a similar model will be called a "roll model" in Switzerland. No one is in trouble. Not even Christa Rigozzi or Roger Federer. The Swiss market is much smaller than Germany, so the income statement is narrower.
It will be shown how long a personality magazine exists in the German and German markets. "Eventually it decides what the reader is saying," says Sabine Grüngreiff of Deutsche Welle. Anyway, readers from Switzerland already have the latest garbage from the Hamburg publishing house. "I'll buy a Boa," Heller wrote.
(TAGES-Anzeiger)
Date created: 13.11.2018, 19:44 Clock
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