Aids-Hilfe Schweiz launches new campaign with emoticons

It is December 1 World AIDS Day every year. In the process, Aids-Hilfe Schweiz started a new campaign in cooperation with telecom company TKF. TKF is to perform work without threat of fingering and morality. Instead, your campaign includes the use of a variety of pictorial emoticons, such as Whatsapp, Telegram, and other social networks.

The campaign is aimed at reducing prejudice against HIV-positive people in Aids-Hilfe Schweiz's statement on its website. "HIV-positive people with a virus-positive response, that is, taking antiviral therapies and being regularly tested. The virus can not continue."

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Andreas Lehner, executive director of Aids-Hilfe Schweiz, said in a communicating interview, "Currently HIV-positive responders are considered a potential threat to others." In 2008, "Swiss Statement" It is said that there is no danger. Many people have reservations about the infected person.

Lehner justifies that the campaign is defensively formulated to launch a more sensitive campaign in 2018. As a result, three extensive studies of HIV-positive responders treated between 2011 and 2016 and having sex with partners and condoms were conducted. The result is obvious. Regardless of homosexuality, 75,000 files did not have a single HIV infection.

The campaign should not overlook the AIDS issue, but it must change the importance of prevention. "We still need to have respect for the HIV virus, but in dangerous places we are at risk," says Renner. Much greater risk comes from people who think they are HIV negative.