Traders who are 30% more than last year are expected to participate in Black Friday in any way. Four out of ten merchants plan to carry out all kinds of campaigns in anticipation of increased sales.
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47% of consumers plan to trade during the Black Freiday shopping event, with total turnover expected to increase to 6.3-6.6 billion chronos. Compared with last year, 18 ~ 25% According to the statistics of the Swedish Trade Ministry
VThe sixth merchant, 17%, says profitability is positively affected by the surplus Friday. Most traders believe in almost unchanged sales compared to 2017, while 37 percent believe in sales growth.
"Trading is on the toes and we expect Black Friday to continue to grow rapidly, according to our survey, which shows that sales are up 18 to 25 percent this year, while uncertainty in consumer surveys on future purchases is high Black Friday is a great opportunity for consumers to take care of Christmas shopping and I do not rule out the bigger growth. John Davidson, Senior trade economist in Sweden.
Black Friday of the year Incident November 23 Calculated as current. It provides the second most important sales opportunity in trade. For many marketers, the work has evolved over the entire weekend or in some cases a week. Swedish trade is currently looking forward to the end of November as part of Christmas trade. Sweden is planning 63 percent of those shopping for Christmas gifts during Black Friday.
The most popular categories are According to the Swedish trade Used in apparel, household appliances and beauty and health products.