Slovenská sporiteľňa's new campaign is based on the spirit of Good and Responsible Christmas. In addition to the holiday point, the bank has also prepared a special website for the Christmas tree contest. The concept is Zaraguza.
Okay, good luck. This is the key idea of the friendship between a girl and a Christmas tree. A well known band in the ad is the cover version of Guns N 'Roses' Sweet Child O' Mine.
"We are based on brand value and brand positioning through our Christmas campaign. As an innovative and responsible leader, we want people to stimulate their emotions to take responsibility for Vianociam and pre-Christmas shopping," said Director of Marketing Communications Says Peter Holík.
This also ignores the hash tag #mamnato known from the current communication concept.
Slovak Savings Bank provides support for good shopping gift ideas thanks to Google Payments and mobile payments via Google Pay.
Source: Slovenská sporiteľňa
The site itself was made. The bank provided food without organic green cellulose artificial snow or plastic. Waste was also classified.
After Christmas, special site is being prepared from November 16th. With 24 tips and tricks for responsible Christmas, the public can compete with banks for live trees and adventure calendars in the pot.
- Agency: Zaraguza
- Creative Director: Michal Pastier
- Copywriter: Jaroslav Vígh, Michal Pastier, Zuzana Smetankova
- Art director: Andrej Nemcek
- Graphic Designer: Gabriela Kožiaková, Richard Novák
- Social media: Martin Rajec, Dominika Turcerova
- Account Manager: Katarina Kaššová, Eva Klimeková
- Strategy: Juraj Pobjecky
- Director: Julajizanis
- Production: Hitchhiker