Susan Wojcicki is CEO of YouTube.
YouTube CEO Susan Wojcicki once again criticized the European Union's copyright bill. Copyright guidelines – Last month, I opposed the bill already. In a company blog post this week, Susan said it is not possible for platforms like YouTube to meet regulations. According to her, this rule will have a huge financial impact on companies that deal with content on the Internet.
To illustrate her point, YouTube executive chairman used the music video Despacito as a success story. She claims to have several copyrights from voice recordings to publishing rights. The problem is that YouTube has multiple video license agreements, but some of its rights holders are unknown. "This uncertainty implies that we should block this video in accordance with the rules of Article 13. Copyright guidelines"Susan said in the publication.
Article 13 is one of the most controversial issues in the EU copyright law. Certain parts of this specification are referred to as "upload filters" and require platforms such as YouTube, GitHub, Instagram, and eBay to monitor user postings to ensure that content published on the network is published on the network. Copyright.
This article is criticized because the upload filter places parody, mim, video, and other copyright infringing content such as & # 39; Despacito & # 39 ;. The ridiculous story of how to use third party work to construct the joke is close to being forbidden in Europe if the bill is passed in the final decision of January 2019.
YouTube's CEO says it's impossible to create the blockade required by law. "Doubling the risk of blocking, considering YouTube expansion – more than 400 hours of video uploads take place on the platform, and the losses are so great that the company can not afford this financial risk," he said.
effect. According to Sérgio Branco, director of the ITS-Rio Institute of Technology, one of the most serious problems with the European legislation is that it is difficult to implement because it does not include sectoral limitations. Even the bigger company, YouTube, can complain about the financial viability of the statute and imagine the complaint of a small site. "On small platforms, Google and Facebook have no money to create a filter that they already use," says Branco.
At this time, YouTube is not a place where the law does not apply. We use a system called Content ID. The function of this system is to identify the infringing content. Since its inception in 2007, YouTube has invested more than $ 100 million in Content ID, brow. For regulatory agencies, YouTube filters are not enough to fix the problem.
Branco also explains that another stone in the shoes of regulation could conflict with laws in other countries like Brazil. "There is a chapter on copyright restrictions that is not absolute in our law," he pointed out, "because many rights are harmful to the freedom of expression, which can result in violations of the author's position." And it is precisely a matter of freedom of expression. For example, European regulation involves the prohibition of memes, such as taking harsh actions.
According to Branco, world law is still not interested in copyright issues because it has recently been compared to other legal issues. Technology has blurred everything. "It's not a legal issue, it's an economic problem," he said. "For example, through Netflix, copies of movies on the Internet have fallen into new businesses, not just laws."
* She is a trainee under the supervision of reporter Bruno Romani.