Tuesday , May 30 2023

Italy 's Anti – Netflix Protection Act protects the film industry.


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<p class=Italy aims to delay the release of Italian films at Netflix to protect the film industry. Image: Lionel BONAVENTURE – AFP / File

Italy seeks to protect its domestic film industry by introducing mandatory delays between its screening of Italian films at film studios and the appearance of streaming services such as Netflix.

After the issue was held at the Venice Film Festival this year, a number of films, including the American streaming giant Netflix or the winner of the Golden Lion (Roma) & # 39; It came later.

The film by Mexican director Alfonso Cuaron is Netflix's first major film award winner. With the success of the festival, it will be available in theaters worldwide on November 21 and on Netflix on the 14th.

In contrast, the Cannes Film Festival in France has chosen to accept only films that guarantee theatrical release in order to protect the theater.

According to French law, there must be a 36-month gap between the movie being shown at the theater and the time of streaming or SVOD (Subscription Video On Demand) service.

As a result, streaming producers will have to wait 36 ​​months before they can show movies on their platform if they show them in the theater.

As a result, the Venetian film festival raged at many in the Italian film industry, including the Coen brothers, Paul Greengrass and Cuaron, who could not compete at the Cannes Film Festival.

They slammed what they saw as attacks on the cinema, saying that any winner should be made available to a wider public than Netflix subscribers.

The Italian film industry appealed to Alberto Bonisoli, the culture minister, to enact legislation governing this issue and stipulating the "Statutory Window" between the film and streaming publicity.

The 36-month rule in France is the most stringent regulation in the world, allowing most other countries to make their own decisions or allow studios, producers and broadcasters to negotiate on a case-by-case basis.

Increased flexibility

Bonisoli announces a new law called "Anti-Netflix" in the Anticipation Five Star Movement that requires Italian media to show all Italian productions in theaters before streaming. did.

The law allows for the current 105 day delay, the flexibility of screening movies in 80 cinemas, or shortening the delay of movies watched by less than 50,000 people in the first three weeks to 60 days.

"Through this measure, we are promoting some movies more directly, or more quickly, for commercialization," says Bonisoli.

At the same time, it is important to "protect the theater that has to run a movie that can guarantee income."

Carlo Fontana, head of the Italian show business association Agis, said the new law protects it from "unfair competition from streaming services that may have created dangerous paragraphs."

"Streaming giants like Netflix do not create jobs and make a lot of money in Italy, while budgetary policies are not transparent," said Francesco Rutelli, former mayor of the Italian cinema and audiovisual association Anica.

Nonetheless, he said in the Il Messagero newspaper, "Blocking Netflix or other platforms is only as great as the numbers, and as fantastic as it is futile." NVG

Related story:

Cannes Film Festival, Netflix no competition, only movie screening allowed

Netflix leaves the Cannes Festival.

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