Anchor Light Certified milk bottles will soon appear on farms throughout New Zealand, but not in the refrigerator.
Fonterra has partnered with Future Post, a Kiwi start-up, to turn milk bottles and other soft plastics into kiwi farm fences.
Larisa Thathiah, sustainability and environmental manager at Fonterra Brands New Zealand (FBNZ), says this is an innovative new way for farmers to improve farm sustainability.
"This partnership provides farmers with environmentally friendly fencing options made from our farmer's milk packaging, which is very special," says Larisa.
"It is not possible to recycle anymore, it is better to reduce waste or use something useful, so the fence posts are made of 100% recycled materials and have a lifespan of over 50 years."
The Future Post partnership is Fonterra's newest waste reduction initiative. Last year, Co-op partnered with Sky City to turn anchor light protector milk bottles into shampoo, conditioner and body lotion bottles.
Jerome Wenzlick, Managing Director of the Future Post, said that Fonterra is well supported and looking forward to developing other sustainable products for farmers.
"What we are doing is recycling the trash to discard the trash and turn it into a valuable product for the consumer," Jerome says.
"Our partnership with Fonterra has provided a stable supply of raw materials from the Co-op recycling scheme and gives it access to a network of Farm Source stores nationwide to sell fence posts, We are actively engaged in environmental initiatives such as protecting and planting along river banks. "
"Future Post is a start-up, but we have plans for some new products in 2019, including non-farming."
The Anchor Light Proof bottle is collected at the Fonterra Takanini site and transported to the Future Post Waiuku plant where it is mixed with soft plastics and replaced with a fence post.
The fence will be available at selected Fonterra Farm Source stores throughout the North Island in the new year and will be available at stores in the South Island in mid-2019.
Miles Hurrell, Chief Executive Officer of Ponterra and Jerome Wenzlick, Managing Director of the Future, unveiled the first peak of Kontraka's Open Gates event, Karakaka .