With the popularity of Squid Game Interest in the South Korean language has also increased visibly. The language app Duolingo has seen a 76 percent increase in registrations of people who want to learn Korean since the series came out. “Thanks in part to the offering of, among others, the Scandinavian and Spanish offerings of Netflix series, people accept that it doesn’t really have to be all in English anymore.”
Social media phenomenon
But that Squid Game would also become such a hit outside of South Korea, it seems like a surprise to Netflix, says Schrik. New series that Netflix expects to watch extensively are likely to be promoted more through ads and on billboards, as was done with series such as The Money Heist op Stranger Things. “
The human type Squid Game came to him this time, however, via a message on Twitter. And now it’s almost impossible to access social media without seeing a link to the series. “The songs, the colorful surroundings and the costumes make the series a real feature on social media,” says Schrik.
Re-introduced in schools
For parents, the finesse of the series outside of Netflix poses a dilemma. Although the series is intended for 16 years and older, younger children are also on TikTok and Instagram. Primary school children would recreate the games of the series, after which the losers would be beaten, a Belgian school wrote in a Facebook message to parents. Also in England, parents are encouraged not to show their children the series.
How long the series’ popularity lasts, according to Murphy, depends on a possible second season. “There seems to be a step up in the last episode. I hope the madness that lies in it remains now and that the underlying social message remains.”