Wednesday , June 16 2021

Alisports China to launch ambitious plans for the University basketball revolution | sports



Yao Ming is an honest supporter of a closer relationship between the Chinese University Basketball Association and the China Basketball Association (CBA). - Reuters file photo
Yao Ming is an honest supporter of a closer relationship between the Chinese University Basketball Association and the China Basketball Association (CBA). – Reuters file photo

SHANGHAI, Nov. 13 – Millions of people live on the air and the two teams, full of future basketball stars, are fascinated by the enchanting razzmatazz of American sports culture,

This exciting sight can be seen at the Baoshan Stadium in Shanghai on Saturday, November 10, when the Pacific-12 (Pac-12) conference side Cal-Berkeley lost 76-59 to Ivy League team Yale in their first game of the season.

In the fourth edition of the Pac-12 Chinese game, which regularly hosts the NCAA season with China, the announcement went smoothly. The crowd was an active mix of local basketball fans and American supporters. Some of them have traveled especially in the US for games.

The organizers of this event did not pay the entire cost of sending Chinese basketball games, including cheerleaders, athletes, employees, officials from both sides, and even American sports anchors, which require comments on the game, to China.

Chinese basketball legend Yao Ming was courtside for fans and journalists, demanding pride with the Houston Rockets star on February 26th.

On the other hand, Hip Hop's apparent urban boom was blamed by MC's presenter at the stadium, telling the crowd a series of voices and a lesson about audience participation. Cheerleaders excited people to dance with impressive choreography and crowd cams watched the crowd with a smile that suddenly kept an eye on the big screen in the center of court.

In short, this opportunity was a full-fledged event to represent college basketball as China has seen. Alisports is the latest stage in an ambitious plan to revolutionize the Chinese University Basketball Association (CUBA) League competition and promote it to the same level as its US counterparts.

Alisports, a division of Alibaba, an e-commerce giant, recently announced a $ 100 million seven-year collaboration agreement with the Chinese University Sports Federation (FUSC). Collaboration agreements cover a wide range of areas from marketing and sponsorship, to broadcasting rights, to social media projects.

Yao Ming also attended the China-US University Sports & Education Summit in Suzhou, Jiangsu Province last week. As an honest supporter of the close association between the China Basketball Association and the China Basketball Association (CBA), Yao has, with senior officials from the FUSC and the Ministry of Education, seriously demonstrated the commitment of all parties to improve university basketball in China .

At the summit, Alisports CEO Zhang Dazhong said he supports Yao's efforts to strengthen links between Chinese basketball organizations.

"The school is separate from sports clubs and teams, there is no place for schools in the building system for athletes, I think Yao Ming has the right idea to open the door of CBA to talented student athletes" said. "Currently, the CBA plays a very small role in dispatching a talented player to the CBA, run in the CBA."

In recent years, the Chinese government has made great efforts to improve the performance of professional clubs and national teams and to revitalize sports from a social standpoint, and has improved the welfare of the population by encouraging them to actively participate. Enjoy sports with shared activities.

However, this process was not smooth due to the pressure of excessive homework for school children, which led many parents to prevent their children from having free time in sports like basketball. As a result, the school authorities have had the opportunity to introduce more sports to school.

Zhang Dazhong said that supporting such grassroots developments requires structural changes in the way the sport is organized and operated, although Alisports was dedicated.

"The Chinese Basketball Association has opened the door for student athletes, and the next step is to find out how the school is going to work better with the CBA, and I think it is a key task for the Ministry to raise the overall level of competition in campus sports."

Zhang Dazhong believed that the sports industry had a lot of potential on campus, but said he should overcome a misunderstanding about the relationship between industry and education.

"People think that the campus should not be commercialized, there are already a lot of sports equipment for students on campus, and campus sports are already getting a lot of attention," he added. "But in my opinion, a misunderstanding is a lie, because the existing resources and investments in campus sports do not match what students want."

Zhang Dazhong also said that the game format of Chinese universities was not very interesting for sponsors, and that it is backing campus sports.

He held up an example of the NCAA as something that Alisports was looking to learn. "There is a lot of momentum in the management of sports management companies, agents, sports organizations, sponsors, etc.," he said. "Despite the involvement of other parties, there is no over-commercialization." It will help make campus sports more appealing and provide America's best games. "

The common themes of Chinese sports are particularly concerned with how they are managed and regulated in terms of commercial exploitation. Zhang emphasized that starting college sports management beyond regional education departments is a key step in bringing sport closer to society and allowing students' parents and others to participate in, and comply with, college sports.

He watched Alice Sports' vision for the Chinese University Basketball game. "Putting all the resources in society and putting them into campus sports leads to a general understanding and respect for running in a commercial way, and I think this is where China's campus sports go."

The game between Cal-Berkley and Yale was the culmination of a week-long basketball game in the US. Here, a variety of cultural exchange visits, basketball summit and joint Beijing-Suzhou University side and Yale Lotte with American student athletes who won a visit gave the Americans a 93-84 victory.

The project's organizer is Joe Tsai, co-founder of Alibaba. He is Yyle University 's Taiwanese alumnus and recently stood at the busy crossroads of America – China by acquiring a 49% stake in the NBA' s Brooklyn Nets. – Taiwanese college student basketball. Tsai's personal role was even more appropriate because at the pre-game press conference, about 30 basketball representatives from Taiwan and Macau were found to have played in Cal-Berkeley vs. Yale games.

Speaking before the game, Tsai said with conviction for the wider benefits of college basketball to contribute to improving the region's international relations. "This kind of cultural exchange is important in Taiwan and the mainland, especially in sports and education," Tsai said.

"I talked to one of the Berkeley crew," Tsai continued, "it was my first visit to the Chinese and there is nothing like that country that I imagined. "Everything he read about China came from American newspapers, which I think is the most meaningful aspect of this collaboration, so that people can come here and see what China really wants."

Tsai stressed that Alisports has promised to bring more exchanges at various educational, sporting and business levels through support for Chinese university basketball.

In addition to Tsai's remarks, basketball plays an important role in improving US-China relations, FUSC President Xue Yanqing said at the same press conference.

Xue Yanqing has described the importance of sports to undermine barriers among others by making what the US and China like about basketball as an ideal channel for cultural exchange.

"Student sports exchange programs like China Pack 12 are the best way to improve mutual understanding between the two sides," said Xue Yanqing. "There is tension between the United States and China at this time, but we are doing well.

Xue Yanqing continued the history of sports and international relations, referring to the table tennis diplomacy of the 1970s. Xue Yanqing said, "Since the establishment of China-US relations, table tennis has played an important role. I think basketball is turning around and this is the best way to strengthen the friendship between us."

Another central figure in dealing with the US-China basketball agenda is Carl Guard James Guard. Shandong native is a translator and has received much attention from local and American media, leading a team mate on a series of sightseeing trips around Shanghai including trips to the iconic Jade Temple in Shanghai and Disneyland . Most of the players over 1,80 meters were cultural ambassadors throughout the United States and were prominent throughout the city and very friendly.

"Many of my team members have not even left the United States, so bring them to China and show them my place and hope that my culture will be seen as truly special and valuable," he said.

Pac-12 deputy director Jamie Zaninovic said the US basketball delegation enjoyed the amazing activity of Pac-12 in China.

Zaninovic explained that Pac-12 will co-operate with Alisports, where 175 Pac-12 games will be shown live online in China through Youkou partners. "Youkou was very excited about our future growth."

He also announced that the next step in working with FUSC and Alisports will be in the form of 2019 Pac-12 China games between Arizona State University and Colorado University. – AFP


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