Sunday , January 16 2022

Ababis and Star Wnrs: thriving in China e-commerce – Asean Plus


BEIJING (AFP): A popular Chinese e-commerce platform sneaker looks like an adidas, but it is an "Avabis" brand. The underwear that resembles Calvin Klein is called "Caiwen Kani". Choose a "Star Wnrs" toys that are very similar to certain blockbuster movie franchises.

As China held a massive online "single day" online sales event on Sunday (November 11), despite the company's efforts to curb counterfeit sales, shoppers could still find cheaper counterfeit goods for Alibaba's Taobao app There was.

US and European companies have long complained about China's intellectual property theft, a key issue in the US-China trade war.

Mr. Saipingpin has renewed his appointment this week to protect intellectual property rights and will be implemented from January 1 to punish e-commerce companies if fake goods are sold on the platform.

However, in a few moments this year, the Chinese authorities showed up exactly the same as Singles Day, the same as "Black Friday".

The AFP was able to find a cliched treasure in Taobao ahead of November 11th. At last year's event, consumers earned $ 25 billion through the Alibaba platform.

According to the company, US $ 10 billion was created in just one hour of sales this year. Revenue was $ 20.5 billion by 11 am (GMT + 0300).

Nearly every Chinese smartphone has a version of the Taobao app, making it one of the world's largest online trading platforms with 634 million active monthly users.

Although most of the products sold are genuine, they are rich in counterfeit goods.

Instead of three unique adidas stripes, four "Avabis" trainers are pickpocking at a price of 39 yuan (S $ 7.70).

"Balenciaca" sneakers are very similar to Balenciagas, and the sneakers worn by Kim Kardashian are only $ 18.

The fake Louis Vuitton handbag is only $ 17 less than the authentic product price.

On Beijing streets, some people tried to find out if the AFP journalists' products were real.

"I can not really tell the difference." Li, a 26-year-old man, looked at his "Caiwen Kani" underwear. "It looks intrinsic. It is original."

& # 39; Jack David & # 39; whiskey

The Star Wars Lego franchise's small TIE fighter is $ 2 if you want to overlook some flaws in the "Lepin" and "Star Wnrs" packages of the product.

"I'll buy it," said Wang Yu (37 years old) looking at the box. "I think all the products are copying each other. I can accept it for the kids, but on the condition of good quality." People can get alternative products by buying alcohol.

In the liquor section, the whiskey is called "Jack David," the Bordeaux wine has a special name of "Freedom Heart", "Brave Pipette", "Dragon is a common name".

In 2016, Taobao was blacklisted by the US Trade Representative on the "Notorious" market for counterfeit sales and intellectual property infringement.

According to the EU Intellectual Property Office, counterfeiting costs amount to 434,000 in Europe and 60 billion euros per year.

Alibaba said in a statement to the AFP that all merchants should respect intellectual property rights and strengthen efforts to eliminate counterfeit goods.

"Alibaba's IP protection systems and technologies are the industry's best, and we are always looking for ways to improve.

Alibaba said that small businesses have made it easier to protect their intellectual property. We also support law enforcement investigations and bring infringers to court, bringing 48 lawsuits against counterfeiters last year.

The number of requests for listing decreased by 44% between September 2017 and August 2018.

Delphine Sarfati-Sobreira, president of the Union of Manufacturers in Paris, said one of the two companies was a victim of job turnover and spent 10 percent of its turnover.

Small businesses are sometimes confronted with the difficulty of forcing to give up, or even making a weapon into a worse situation. "

The bill comes into force in January and aims to knock on an online retail platform, but some companies are still skeptical.

Hubert Ricard, an export consultant for the French wine company La Guyennoise, complained that local authorities were "very often" involved in "manufacturing and distribution of wines" and said, "This is a pure hypocrisy." – AFP

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