88rising, Asia's largest music entertainment company, announced a tour of Southeast Asia next year to raise awareness of HIV / AIDS.
We will partner with Malaysia's giant AirAsia and HIV / AIDS nonprofit organization (RED) in a music festival to be held in several countries in 2019.
Sean Miyashiro, 88-year-old founder, said he would show artists of various genres with a single goal to raise awareness of global issues.
"It's not about the festival itself, but about what we do and what we do while we're ahead.
"We want to express a positive message through our music, and our goal is to create the best music festival in the history of Southeast Asia that has been exciting for years," said the 37-year-old Sepang Aircraft Engineering at a press conference.
Miyashiro said the AirAsia group CEO, Tan Sri Tony Fernandes, said the proposal to raise awareness of HIV / AIDS through music was too good to be rejected.
"Participation is very natural and represents our values as human beings.
"I am excited and Tony is certain. We do not have the formula yet, but the cause is great because we will all work together."
Malaysian fans can expect popular music festivals such as Rich Brian (previously known as Rich Chigga), Niki, Joji, Keith Ape, Higher Brothers and Dumbfoundead.
"We can not wait for all of this. We often talk about doing things with the right cause and the power to bring about change, and we have a mechanism to create positive change.
"We represent all Asian children and we will do our best to promote better music and raise awareness about HIV / AIDS," he said.
At a press conference designed by AirAsia to unveil the (WEAREALLCHAMPIONS) RED conquest, there was a short performance by Dumbfoundead, a Los Angeles-based rapper of 88rising.
Participants were Datuk Seri Dzulkefly Ahmad Health Minister, Syed Saddiq Abdul Rahman Youth and Sports Minister, Deborah Dugan, RED CEO.