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Apple CarPlay: On BMW & # 39; s it becomes a subscription service


Apple CarPlay becomes a subscription service on BMW car's: that's why the beginning of 2018 is confirmed. For the first time in the automotive industry, compatibility with Apple & # 39; s mirroring system will be offered to customers not exactly how optional but also as a variable service subscription service.

Like reported AutoExpress, the strategy takes immediate effect and includes all the new models with the operating system 7.0, the last generation of the connected infotainment system that supports, among other things, the innovative over-the-air (OTA) update features, as well as the digital assistant with advanced voice commands BMW Intelligent Personal Assistant. We talk about X5, Series 8, Z4, Series 3, Series 1, and X6 (as much as 65% of the range) and all models that will arrive in a future.

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at the moment BMW offers Apple CarPlay (including in wireless mode) only if optional or (depending on the models) in combinationthe richest infotainment systems. With the new strategy, instead of having to take advantage of this compatibility, you have to 85 pounds per year (equal to approximately 94 euros), 255 pounds for three years or 295 pounds for the life of a car. These prizes refer to the English market, while the official status of our country is still lacking.

All BMWs are provided with the new purchase control system 7.0 will enjoy free of the Apple CarPlay subscription for 12 months, a term where customers should decide whether to update their season map or not to view the main smartphone apps on the display of a car: with one pound is possible the trial period with another month extension, or you can proceed directly with thepurchase of formulas annually, three-yearly as life.

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This way BMW can delete CarPlay from the list of options, takes the lowest attack price, only for the end of & # 39; offer trial period as extra service only for those who request it, also not all customers who buy a BMW in an iPhone (Android Auto, among others, are not supported) . The other side of the currency will present it if you buy a used BMW and you should risk it pay to "unlock" CarPlay.

An understandable strategy if you look at the evolution of the car brand, with the ever-massive distribution of solutions like me long term rental and the passes, which only allow you to pay for the actual use and not the possession of a car. On the other hand, however, we remember that more and more manufacturers of generalists offer standard compatibility with Apple CarPlay and Android Auto. Great value for money as simple naivety?

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