Warta Ekonomi.co.id, Jakarta –
It has been 40 years since Mitsubishi issued a pickup truck that started in 1978 with the Mitsubishi Forte or L200.
Masuko Osamu Masuko, president of Mitsubishi Motors Corporation (MMC), said that on Friday (11/09/2018) launching ceremony in Jakarta, 4.7 million pickup trucks were produced and sold in 150 countries around the world. Sunday in Jakarta (11/11/2011)
Pickup creation progresses alternately. Mitsubishi has improved on new features and gave passengers choice over the second generation Strada in the 1980s and 1990s until the new Triton was released this month.
The latest Triton prints are produced at the Laem Chabang assembly center in Thailand. Triton is an important product for success for the company.
One of the biggest markets for Mitsubishi Pickup Truck is Indonesia, followed by Thailand and Australia.
"(Indonesia) is very important, Mitsubishi Indonesia pickups have a market share of over 60%," said Guillaume Cartier.
PT Mitsubishi Motors Krama Yudha Sales Indonesia's market share in Indonesia this year was overwhelmingly 64.2%. Monthly Triton sales in Indonesia are 1000 units.
If you succeed in the Indonesian market, Triton is expected to survive in other markets. This is inseparable from using pick-up trucks in extreme situations with many mine areas.
Typically, Mitsubishi pickup trucks are mine (34%), farm (34%) or oil and gas (14%) vehicles and the consumer's terrain is not as smooth as the roads in urban areas.
Cartier's success in the Indonesian market will be a true form of strong and reliable technology demonstration to many demands.
PT Imam Choeru Cahya, director of sales and marketing for Krama Yudha Sales Indonesia (MMKSI) at Mitsubishi Motors, says Indonesia's Triton can reach 1,000 units a month.
The new Triton will be available in Thailand from 17 November and will be available in Southeast Asia, Oceania, the Middle East, Europe, Africa and Latin America markets and eventually in 150 countries.
In Indonesia, new consumers can feel New Triton in 2019. Mitsubishi Motors Corporation plans to sell about 180,000 new models this fiscal year.
Is it possible to produce Triton in Indonesia, where MPV Xpander is currently produced? Mitsubishi actually set up certain countries to produce different car variants.
Thailand is part of the place where the pick-up car is assembled, and Indonesia is the place where MPP is made like Xpander. Though Thai elephant countries have to import pickup trucks, Thailand also depends on Indonesia to import Xpander.
"In the case of MPV, there are plans for Bolivia when exporting to Thailand, the Philippines and Vietnam, and it will definitely improve," Imam said.
The new Triton offers users new features that improve performance, functionality, durability and security.
With a new design that makes it look more subtle, this Mitsubishi pickup offers many updates to attract users who use it for their personal needs as well as for commercial needs.