Monday , June 21 2021

The new Toyot gets a hero of California fire.


Wednesday, November 14, 2018, 16:57

Three days ago, a practically devastated Paradise City medical nurse, Allyn Pierce, wrote a thank-you note on the image of Instagram's pickup, the Toyota Tundra (Hilux's American younger brother, also known as The Hague) But I still have a car to save my life. The New York Times reporter Jack Nickas noted this post and wrote a messy tweet post about Pierce when he was about to leave the city. However, I decided to help those who can not escape. .

"Here is another hero paradise, another amazing story of the city that has been the worst fire in California ever since, our hero is Allyn Pierce, he's a flaming custodian," said Toyota's US colleagues Nickas Twitter seems to be said. After the post, Toyota immediately offered a free pickup to Pierce for free. Of course, this gesture reveals two important facts that are small compared to total destruction and tragedy, but pay attention to good things and act fast. Of course, the car manufacturer is not always able to replace every car, but Pierce's story was inspiring because an active brand in every area of ​​social responsibility around the world wanted to express that appreciation. After that, reading the comments under Pierce's Instagram entry should see how these people affect everyone … brand building.


Toyota's US office did not actively promote charitable activities, but responded to the press with the following statement: "We are very grateful to the emergency services staff who constantly try to keep the fire safe and keep the people safe.We especially put other heroes at risk of their lives Thanks to the hero Allyn Pierce who sacrificed his Toyota tundra, Toyota was delighted to be working with Mr. Pierce's selfless actions and offered him a new tundra pickup! "

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