Thursday , January 27 2022

Nielsen: 4x more often than online sales


Date: 2018. 11. 23. 11:50

The global sales turnover will expand four times faster than traditional offline trades and will grow by a full fifth of the year in the future. In & # 39; In the coming years, e-commerce of daily consumer goods (FMCGs) in European markets will be influenced by the changing dynamics of working and personal life, and will pursue the consumer demand according to a recent report by Nielsen Market Research.

Nielsen, "The future of FMCG ecommerce capabilities" reports on 34 points, the driving force behind growth and the dynamic growth of online retail sales in the coming years (averaged 18.4 % in # year). The merchant researched that in 2022 the annual transfer of e-FMCG in the countries surveyed would cost 400 billion euros. More than one quarter (26%) of European buyers lives on the potential of online e-commerce. In Hungary, the share of total online market chains is 26%, and another 8% plan to buy the future online. For consumers of personal hygiene products it is 27% and 6%, for foods 10% and 5%.

Online sales of FMCG products are the United Kingdom, where e-commerce accounts for 6.3 percent of the total retail sale. The French are directly in their brain in virtual space by 6.1 percent. Since the beginning of the 2000s, French has been a complete, "click-and-collect" system has been built nationally, with online shopping by consumers in the selected shop So, despite the lower population density, the e-comic institute is popular. The top five list was also occupied by Switzerland, Italy and the Netherlands from West European countries.

Nielsen's report identifies five key factors that can be the key driving motive behind the FMCG eCommerce:
• Growth Fonts: Size Size, Bank Connection Available, Internet Intelligence, Smartphone Services
• Encourage macro-economic growth: simplicity of startups, popular densities, reliable email services
• Fostering social growth: trust, ability to save
• Reduction Factors: The degree of development of FMCG eCommerce players

In Poland, for example, recent economic growth, improved working relationships and emerging incomes will drive a healthy consumption. According to Nielsen's earnings, e-commerce in Poland will close by 2 percent ($ 637 million) to 2022 from the total sales of sales of FMCG. For comparison: in 2017 the online FMCG market was just one percent.

"In European markets, more social processes and economic phenomena are involved in the development of FMCG eCommerce .Working in the sector is supported by aging associations, more lifestyles and strengthening, large businesses will therefore have large investments increasing investment in e-commerce, "said Mathias Bernhardt, Global Leader of Nielsen's Dealer Relationship. "Higher quality improvement facilities for consumers' time, so it is very important for merchant players in the FMCG sector to focus more on the so-called" omni-channel, that is, on their fan-on-line channels in Europe. "


Nielsen's "Future Opportunities in FMCG Ecommerce" reports changes in the change of FMCG eCommerce centers by examining 34 markets, focusing on fundamental, macroeconomic, social and affordable factors. Smartphones, Internet access, online banking, and home services are sold to consumers in the online retail market. This report reviews the market share of the 34-brand e-commerce market in the total quarter of retail retailers up to 2022. It provides an insight into why manufacturers & traders should develop an FMCG eCommerce strategy when they grow potentially maximal. (Nielsen)

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