Online food trade is the fastest growing region in Hungarian trade, with an increase of 22.5% in 2017 and similar growth is expected in the future. The average online shopping value is twice as good as the store. Experts talk about the impact of social media and Internet commerce at the Agora Professional Conference in Budapest.
Traditionally strong agricultural food can only be maintained if the processing level is increased – said Róbert Zsigó, Secretary of State for Food and Chain Management at the Ministry of Agriculture and Forestry at the opening of the Agora conference.
The technology needed to drive investment and increase productivity has seen a 20% increase in revenue per employee over the past five years. The degree of processing increases each year. These are encouraging signs, but they are just the beginning of a good course – emphasized Robert Instruction. This process is supported by the government. Since 2014, the food industry has received $ 23 billion in investment grants from state and EU funds.
In Hungary, 3 million people have already purchased online, and 1 million of them have bought food online, and one third of them are returning online food buyers, "said Madar Norbert, senior consultant at GKI Digital.
According to Tesco's online business manager, Zoltán Horti, most online food buyers are moms and babies who want to save time in this way. Online Príma Hungarian marketing manager Péter Bogár says he already has more than 50 buyers and retired to his clients.
According to Auchan Retail representative Márk Szomolányi, Hungary's Internet commerce Multichannel customers in Hungary start buying food at stores in Hungary or over the Internet.
Experts agreed that growth was hindered by a lack of resources. Because online food consumers play an important role in securing consumer confidence because they are the most important consumers, finding and retaining those who ship is a problem.
One of the key questions of the coming year is the geographical distribution of food supplies to small settlements and villages. This is necessary because only 27% of online purchases are connected to Budapest. But delivery has not yet been resolved and this online food seems to be looking for a special way for retailers.
Pricing is crucial to daily trading, and promotions are the most powerful marketing tool – It was released at the agora professional roundtable. Gabriella Heiszler, Hungary According to the SPAR Secretary General, key customer decisions are largely determined by housewife and independent housekeepers. Generations Y and Z still do not spend their own. László Flórián, managing director of Rossmann, said young people have influenced their parents' purchasing decisions, but added that their win on the FMCG sector could be long-term.
According to Supervishop CEO Norbert Hovanyecz, prize money is an important marketing tool for pricing and promotion that can be used to encourage consumers and make them a regular customer.
Daily sales are difficult to expand beyond the limit, but the potential for purchasing value increases will appear in the domestic market. According to Katona Péter, Sales Director of Univer Product, the demand for superior products helps companies with strong branded products, but it takes continuous innovation to take advantage of this opportunity. Agnes Tóth, customer relations manager at Nielsen, says shopping decisions and customer service are becoming increasingly important in consumer decisions.
Studies show that domestic consumers are looking for more and more reliable Hungarian food. – The most well-known sender certification mark of buyers, a nonprofit that operates a Hungarian product label. Managing Director, Eszter Benedek. Hungarian product brands are currently helping consumers choose home-made products at 4,000 stores in about 170 companies.
The Agora Conference was organized by Hungarian nonprofit Kft for the second time this year. The "Find Buyers and Workers" program was a lecture and discussion topic, one of the key areas developed by participating food companies.
The Department of Agriculture mentioned the following regarding the professional meeting: Half of the output of the national economy is related to manufacturing.
Only 322.3 billion tons of food industry was the thirteenth largest in the 12th manufacturing sector.
In terms of production, Hungary occupied 16th and 4th place in 28 EU countries and 3% increase in production compared to 2015.