New e-store rules: You can not specify a redirect in delivery.

According to the EU's new regulations for electronic stores, which will be applied from 3 December, sellers do not need to supply goods throughout Europe. She pointed to the Electronic Commerce Association (APEK). This rule prohibits dealer practices, such as blocking customers from other countries or automatically redirecting pages to a local language, where prices are often high. However, according to the association, this does not mean that an e-store must provide products anywhere in the EU, nor does it mean that local versions can not offer different service or product prices for each country.

"The geographical barriers cover three areas: the first is how to access Internet commerce itself in all EU countries, and the second is the prohibition of various conditions for purchasing electronic stores in other parts of the community The third factor is the prohibition of discrimination in relation to: "By paying for the order," said Jan Vetyska, managing director of the association,. Each of these points aims at facilitating cross-border purchases for consumers and thus eliminating barriers in the EU market. At the same time, according to APEK, it does not require merchants to supply goods across Europe.

By early December, buyers could discover that foreign e-shops were localized and often redirected to a more expensive version. So consumers can access local Internet stores. But it will change from December 3. When a Czech customer tries to search for a product in the German version of an e-store using the Czech version, they can not automatically redirect. "Vetyška added.

Merchants may also no longer apply other general terms based on the nationality or residence of the customer you intend to purchase from the electronic store. However, the association does not mean that an internet store must deliver goods anywhere within a trade union, nor does it mean that it can not provide prices for other services or goods for individual countries in the local version.

The seller must be able to do so if the buyer wants to order the goods within the state that the seller delivers. "As a Czech, traders can order goods from the Austrian electronics stores without refusing them, but at the same time, if the online store delivers goods only in Austria, there is no obligation to deliver the goods to the Czech Republic. "He said.

In such cases, the merchant must comply with non-contractual requirements set forth by local law in such sales. Sellers do not need to have laws for every country in the community. At the same time, there is no need to provide restricted products under local law.