Monday , November 29 2021

Hybrid company opens a branch in Singapore – The Mediator



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Lukáš Hnilička and Jiří Voříšek on the background with Ho Chi Minh

Lukáš Hnilička and Jiří Voříšek on the background with Ho Chi Minh

Praag Hybrid Company, the use of this is for hybrid television (HbbTV), has been expanded to Asian brands. She sent a branch in Singapore. In 2019 he planned his monetization policy for HbbTV in Singapore, Malaysia, Vietnam, Indonesia and Southeast Asia. She has hitherto focused on Central Europe and works for more than 20 stations. Besides the Czech Republic it works in Slovakia, Poland, Romania and Hungary.

"In Asia, TV-digitization is currently being set by the most Asian TV broadcasts to the DVB-T2. The environment is similar to the Czech market three years ago when we started with HbbTV, "explains the head of a hybrid company Lukáš Hnilička. In October, the subsidiary of Hybrid Company PTE established in Singapore. This is what the Asian market holds. "The ambition is to make a full team that adjusts the HbbTV platform to the needs of local customers and tourists," says Hnilička.

"In comparison with the Central and Eastern Europe, there are 40 million households there, we talk about 400 million in Asia, at least there will be TV onlin data that is not Google or Facebook has, "said Hybrid Company's marketing director Jiří Voříšek.

Hybrid has completed the CzechMatch program by the State Agency of Czech Republic this year, which has enabled it with the Asian brand. He presented his central European solution and experience in the autumn at the conference of # 39; the Asia Pacific Pacific Broadcast Union (ABU).

"Our goal is to become a global marketplace in the field of addressable television. We see great potential in developing a program of TV advertising, where we plan to work on cooperation with our European partners, "said Hnilička on Adform platform and general partner R2B2.

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