Sunday , August 1 2021

Mozilla seeks an alternative to the economy of addiction on the Internet.



AFP communication

The president of the Mozilla Foundation, who develops the Firefox browser, regrets the evolution of the Internet as an "addictive economy," but does not despair to find alternative Google.

The foundation relies heavily on Google's dominant search engine revenue from its relationship with Mitchell Baker, who joined AFP in an interview at the Web Summit this Thursday in Lisbon.

Like all browsers, Firefox receives part of the revenue generated by ads that appear on search results pages, regardless of engine.

It was not a problem in 2005 when Firefox was the first "paid" search. "At the time, Google was passionate, but advertising was minimal."

"Then it worked well with the network we thought we would build, but now it is not." "So we study the possibility of diversification in terms of income sources."

Only Google and large groups are not responsible for Internet evolution. Human behavior also plays an important role.

As a result, the ad-based model that allowed to fund "free" online websites and services would not reach that level without attracting user attention to some content, especially violent or bold content,

"+ Click here to keep clicking + +, + Continue + quickly sharing information, without thinking … It looks like addiction," Mitchell Baker analyzes.

The president of the foundation is constantly amazed by the promise made through the network. Now there are huge facilities available for communication, discovery, learning and collaboration.

But this woman shares the observation of several other experts in the network. A major change is imposed on her.

"Addictions such as drugs, sugar, and technology are profitable," he said. So how do you build alternatives for everyone, not just those who can pay for services without advertising?

In October, Firefox accounted for 5% of the world market share, and according to Statcounter analytics service, Google has developed some features that allow users to block data compared to more than 60% of Google Chrome.

Since October, this browser has the option to block "cookies" that follow the traces of users to send specific ads to 277 million users.

"We do not object to advertising," says Katharina Borchert, AFP's director of innovation at Mozilla. "We want to improve the balance between user experience, data control, security and opportunity in commerce.

Protection against "crawling" is already the first step, and ads are not removed, but data is being removed without the knowledge of the Internet users, "he added.

"The current system only serves some brokers and large companies," says Katharina Borchert. "It does not work for advertisers paying for advertising, and most of them do not reach anyone," he says.

As far as search engines are concerned, Mozilla has yet to find a way to go with Google's big names.

"We had some experience, but users were confused by the hurdle," Mitchell Baker said. "We have been programmed for certain types of searches," he explains.


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