Jose Barrera – estrategiaynegocios.net
Grupo Agrisal will close a year with a new milestone: Penetration into the Peruvian market, which will consolidate the Salvadoran company into multilatin.
Agrisal Hotels runs a $ 100 million investment plan to build and operate five new hotels in Peru, two of which are already under construction.
The first development is the Holiday Inn Express in San Isidro, Lima's financial center, and the Holiday Inn in Piura, the third most important city in Peru, and the north, An important agricultural agriculture and mining center.
Roberto Simán Siri, CEO of Grupo Agrical, said the project was defined in the year of exploration and was supported by Grupo Centenario (partnership) and IHG (InterContinental Hotels Group) owners. Holiday Inn brand.
"As we leave Central America, we are in a new territory, which is very important to the group, a projection of the future and we are continually innovating new territories and new countries. The city that invests resources, it finds the support of the regional partners and has a large opening in operations (…) The invasion of Agrical into South America has become a group of Latino groups. We know that this is due to the constant philosophy of evolution, the dedication of our collaborators and the trust of our allies, "said Simán Siri.
Centenario (a 50% stake in the company) has gained experience in the real estate sector through the construction of shopping centers, offices and homes.
Simán Siri analyzed other markets such as Colombia, Ecuador and Chile during the exploration phase, but the strategic choice of Peru is based on the strengths of the tourism sector, its economic strength,
The first phase of the contract with Grupo Centenario and IHG involves the development of five hotels in Lima, Piura, Arequipa and Cusco.
The first hotel to operate is a $ 21 million investment in Holiday Inn Express in San Isidro, which is officially open in February 2019.
The hotel has a total construction area of 9,716 square meters and is built on a 19-storey tower with 175 rooms and 2 underground parking spaces.
On the other hand, Piura's Holiday Inn is a 6-storey building with a building area of 6,721 square meters and 118 rooms. The complex will be operational from April 2019 and will cost $ 12.5 million. The hotel is connected to Piura's main commercial complex, Plaza del Sol.
"Hospitality is a leader for us as we were in Costa Rica, where we have offices and commerce." Hospitality is the most replicable business. "Simán Siri explained the plan to land on the market with new developments .
Agrisal Hoteles is already one of eight business hotels in five Central American countries (El Salvador, Honduras, Nicaragua, Costa Rica and Panama) with more than 1,000 guest rooms.
Eduardo Quiñonez, director of Agrisal Hotels, says that the new Holiday Inn Express offers a number of benefits not included in any chain and has many opportunities to grow.
"In the case of Piura, it was originally planned to be a Holiday Inn Express, defined as" Full Service "because there are no such hotels in the square after many researches and evaluations, and there is a local chain, but the brand has a hole in the square "He explained.
Agrisal maintains its rhythm in El Salvador despite its strength in overseas investment, and this year the Quattro Tower opened a new office building in San Salvador, the World Trade Center, and expanded and opened its hotels in the country.