There are just a few who learn to pay better for the idea that's exclusive, and in spite of a luxury. In fact, that is what the American store has the benefit of Payless.
In fact, the creation of a Web site and an Instagram account for the shoe maker to accommodate a group of social media influences that have decided to view the inclusion of a nearby new store. In addition, at least one to $ 640 dollars paid (or $ 430 thousand Chilean pesos) for shoe that really are very cheap.
In CNN, they report that everything was a viral campaign that motivated the development of a false new luxury store called "Palessi," in a shopping center in Los Angeles City is located. For the large opening, 80 influencers were invited, the shelves were filled with cheap Payless shoes, the prices were elevated to the exclusion of exclusiveity and the rest was history in two days of false introduction.
Under the influence of the influencer, it was possible to present stories about the "fine" shoe at a store and even proven that they cost $ 500 for shoe that does not duplicate $ 19.99 (about $ 13,500 pesos).
In total, the store sold both $ 2 thousand dollars in both seasons, but the money was returned to the influencers. Even in Payless let them stay the tree influencers with their shoes and pay them a small amount of money. And, of course, the company got a commercial store to see how affordable shoe is also fashionable.