Sunday , October 17 2021

Diageo sells 19 brands for $ 550 million



The alcoholic group Diazo focuses on high-end whiskeys like Johnnie Walker in the United States and sells 19 brands of alcoholic beverages like Sagram and Goldschlager Schnarac to the US Sazerac It sold for $ 550 million.

A British company, known as Smirnoff Vodka and Guinness Brewery, announced that it would give its shareholders net revenues of about $ 340 million ($ 388 million) by repurchasing shares.

Diageo expects the sale to end at the end of 2019 and sell for about £ 110 million at one time, Reuters reported.

Johnnie Walker's owner purchased the George Clooney tequila brand.

Johnnie Walker's owner purchased the George Clooney tequila brand.

This transaction amounts to up to $ 1 billion.

Sky News reported in May that mainstream makers are negotiating to sell some of the US-based brands from $ 500 million to $ 1 billion.

This sale, which includes whiskey such as Sirgram 83, SIGRAM 5 Star and Myers Jamaican Rum, will reduce the company's diluted earnings per share by 1.9 pence per share in the first fiscal year after the transaction is over.

"With the launch of this brand, we are able to focus more and more on premium and premium brands that grow faster in our portfolio of US souls."

Bacardi bought the extravagant Tequila Patron for $ 5.1 billion.

Bacardi became the second largest alcohol company in the United States.

Manufacturers expand customers around the world.

North America is the world's highest quality beverage market, accounting for one-third of UK company sales and almost half of operating profits.

Diageo extends the score and improves the marketing of first-class global brands like Johnnie Walker.

The distilleries' distilleries council said US alcohol sales in the US reached $ 26.2 billion in 2017, and demand for high quality brown alcoholic beverages, tequila and vodka is high.

According to a branch organization that brings together companies such as Diageo, Pernod Ricard and Brown-Forman, the high volume of sales reflects the preference for high-quality, super-premium mixed scotch and whiskey products.

Buyer Sazerac is an independent, family owned US company located in Louisiana, where the roots reach the early 19th century. She owns brands like Buffalo Trace and Pappy Van Winkle.


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