Tuesday , January 31 2023

Attention and debt are the difficulty to compromise on 'Black Friday' – the economy


BH's trade is 50%
(Photo: Leandro Couri / EM / D.A printer)

Nearly 48% of Belo Horizonte traders who have already planned a mega event for Black Friday Promotions promise to discount more than half of their product prices to consumers on this date. Another 13.6% will cut prices between 45% and 50% according to a survey by Federao do Comasio de Minas Gerais (Fecomrcio MG). The percentage of participating stores must be higher than last year because the expressiveness of the participating companies has not yet defined their sales strategy when the survey is completed.

This is the assessment of Fecomrcio Elisa Castro's research analyst. The main events occurred in the segment of households and electrodomsticos (81.3%); Textiles, clothing and drafts (53.3%); Books, newspapers, magazines and phrases (50%); Other personal and household products (50%). About half of entrepreneurs have about 25% expectation of Black Friday during normal sales.

Only 1/4 of Belo Horizonte (23.8%) consumers are waiting for the megapromoo in Brazil to go shopping. Black Friday will be held on the 23rd, inspired by the promotional festival that was founded in the United States in 1990. "The success of the last few years is related to the fact that on that day, people have an opportunity to look forward to Christmas shopping, taking advantage of better prices, brands enhancing sales and strengthening their presence in the market." Elisa Castro says.

Fecom Research
According to Fecomrcio MG's survey, 60% of customers actually want a discount. (Photo: Juarez Rodrigues / EM / D.A press)

According to a survey by Fecomrcio MG, 60% of customers want to actually use the discount to guarantee their holiday gifts. The majority (62.2%) use R $ 500 or more. Another 24% are still vulnerable to trade during this period because they have not decided to use promotional activities.

The most popular articles were electronics (34.8%); Household appliances (24.6%), clothing, drafts and accessories (21.7%). We expect not only low prices, but also various brands and products (17.2%) and ease of payment (17.2%). 35% of the entrepreneurs that Fecomrcio MG listened to prepared mega events.

Attention and consumer debt are difficulties when it comes to 81% of the problems that can disrupt your business. Samples of the survey consisted of 256 companies heard between October 11 and 18.

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