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The boycott will lose 500 millions of dirhams at Centrale Danone


28 november 2018 – 19h20 –

© Copyright: DR

An extremely annoying year for the Danel Centrale company that stands out for the big part in the cause of the marginalization of the brand.

The company forecasts this year's net worth of 500 million dirhams and a 25 percent figure affecting the affairs of a positive outcome of 115 millions of dirhams in 2017.

Central Danone suffered from April on the rise of boycotting prejudice to consumers of marocans who have also called Afriquia and Sidi Ali.

Malgré ces pertes, "Centrale Danone remains mobilized in order to work out its strategy and its commitment to deliver a stable and fragile model on the quality of the pasteurized", which is further indicated in the company's communiqué.

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