Samsung has never released its S-stamped smartphone models, its biggest mobile release of the year. The vintage that has just started, the Galaxy S21, available again in three formats (the classic S21, which will concentrate the heart of sales, the S21 + and the S21 Ultra, doped with hormones) come two months before the manufactured S20s. in 2020 which were released in Belgium … three days before imprisonment.
The Covid is not for nothing: “the particular year showed how important technology was. This is what prompted us to accelerate the availability of our S21 range,” says Sven Adams, carrier. word from Samsung Belgium. “And considering the record number of people who wanted to be kept informed of this announcement, it looks like we were well inspired.”
It must also be said that the S20 suffered what the whole market experienced last year: a very strong (logical) paralysis during the first restriction, despite e-commerce, an impulse in sales after the deconfinition of the end. spring, then a general delay in activity. Ultimately, 2020 will have been a complicated year for the entire smartphone industry, “even as we consolidated our market share in Belgium: by 2020, one in two phones sold in Belgium was a Samsung.”
A photo block that we are no longer trying to hide
So the S21 range. Two notable elements distinguish it from the vintage S20: the three models we are talking about are 5G compatible (only the S20 Ultra was last year). Moreover, the design is generally viewed without speaking of a revolution. If the front is still fully occupied by a WQHD screen (120 Hz) “pushed through” by a front camera, integrated in the center of the screen, then it’s on the back shell that moves things. The three (on the S20) as well as four (on the Ultra edition) built-in photosensors are housed in a metal block that does not really try to mix. The idea is to highlight the photo block instead of trying to make it disappear. This is even more true with certain color variations. We could take the matte purple S21 with gold photo block in hand, in fact we only see it …
“Today is no longer the time for discretion. People no longer want the same smartphone as everyone else, Samsung justifies. Our phone has become a means to reflect our identity. And like the identity of the Galaxy S range, the quality of its images, Samsung wanted to differentiate the presence of the photo unit in the design. ”
On the technical side, the S21 Ultra monster includes, in addition to a digital zoom, two (!) Optical zooms (3X and 10X), which together allow for a zoom quality that is rarely achieved on mobile. At 10 meters from an open book, it is quite possible to clearly distinguish the scripts, in particular through the intervention of the AI which automatically stabilizes the image and with great success cancels out the tremors inherent in zooming.
A new Director’s View mode, clearly designed for influencers, vloggers and other Youtubers, lets you embed your face in the shot in a very simple way, each lens can shoot in 4K. For the rest, without much distinguishing sign, there is everything one can expect in the S21 range of a model so expected at the beginning of the year.
Official prices: from € 849 to € 1,429
Price question, now: let’s emphasize, it’s pretty rare that the S21 is a flagship that drops in price. While the first price of the S20 when it was released in March 2020 was € 899, the S21 (128 GB and 5G therefore) will be available in Belgium on January 29 for the official price of € 849. The S21 + iteration (larger screen, battery of 4700 mAh against 4000 for the classic S21) will be worth at least 1049 €. For the Ultra, 5000 mAh capacity for the battery on board, the auction starts at 1249 €, and will climb to 1429 €.
Funny anecdote: if multiple “leaks” (leaks), as always, precede the release of these expected smartphones, there’s a particularly sharp one: a Belgian telecom operator has mistakenly announced the price of the new S21 previously published time . The leak went around the world, all the way to China. Disadvantage: the prices were wrong, and looked bigger than the official price …