Digital Promotion Specialist RetailMeNot announced the results of an international center survey on global retail and online sales forecasts for retail surveys in seven countries in Europe, the United States and Canada over six weeks. Before Christmas.
In the United States, Black Friday weekend follows a traditional Thanksgiving holiday where the shops are making substantial cuts. this year, The Black Friday weekend at Cyber Monday begins November 23rd to 26th in the week before Christmas. Black Friday's revenue growth has steadily increased since 2013 through all transactions, both online and offline.
The event is highly anticipated by consumers, but retailers have applied the event to the French market. RetailMeNot is a global specialist in digital public relations and has celebrated Christmas in seven European countries (France, Belgium, Germany, UK, Bottom, Italy, Spain), USA and Canada, created by the Retail Research Center.
- 2018: New Record Year
2018 is another success during Black Friday. Offline and online purchase estimates were 5.74 billion euros, up 5.9% from last year. Expenditure spreads from Friday to Saturday for four days. Saturdays and Sundays are worth 24.67 billion, and Saturday is a good day to shop in France.
Online shopping handles 966 million euros for three days. Forecasts are significantly lower than commodity deals, but e-commerce is the fastest growth, 14.3% more than in 2017.
Physical trade contributes significantly to the new consumption trend in the United States. In fact, stores accumulate 477.4 billion euros from Friday to Monday. Retailers are no longer conspicuous and do not hesitate to publicly disclose their best promotions to attract consumers at once.
- Growth of Black Friday and cyber weekend success in France since 2013
In 2013, the French people were planning to use a total of 482 million euros on Black Friday online weekend, but still little is known in France. In 2018, online spend was 966 million euros, and for e-commerce it was almost 100% for 6 years. This increase, which is Black Friday's only Friday, recorded a 134% increase in sales between 2013 and 2018.
The trends in Europe are generally consistent with the trends in France. Sales that combine online and retail for four days are expected to await 29.438 billion euros (UK, Germany, Italy, Spain, Netherlands, France, Belgium), up 147% since 2013.
This data comes from a study commissioned by RetailMeNot and conducted by the Retail Research Center in 2018, "Shop for Christmas 2018: Retail Outlook." This study covers the importance of Christmas time for French and Christmas traders. Six other European countries (Germany, Belgium, Spain, Italy, the Netherlands and the United Kingdom). It proposes forecasts based on surveys of national statistics authorities, independent research institutions and 50 major telephone survey companies in each country and 1,000 consumer interviews in the United States. In France, the United Kingdom and Germany, we evaluated the possible intentions for Christmas. The response census was conducted between August and September 2018.