I'll admit that I'm warmly up to the Osmo Pocket. The original post from earlier today is pretty skeptical, owing to no small part to the price point. And while I'm standing by the earlier evaluation that $ 349 is prohibitively expensive for the consumer market, the company appears to be going after, I've been becoming enamored after a couple of hours with the device.
We plan to do something a bit more thorough with our video team in a couple of weeks, but in the time I spent with the Pocket after today's announcement, I see a lot of potential here – especially in the hands of far more capable videographers.
That's not to say that this is a pro-level device. In fact, it's intended to be the opposite. Despite the essentially costing double the standard Osmo, the Pocket is intended to be a more democratized take on the category – the kind of DJI Spark of the hand-held gimbal category. As such, it leans pretty heavily on pre-created scenes, similar to the kind you'll find on the Mavic drones.
They're pretty straightforward – and certainly the Osmo Pocket has far fewer points of failure than a drone. Among other things, if you manage to crash it into a tree, that's totally on you. Out of the box, download the app, plug the Lightning or USB-C dongle into your phone and select a scene. From there, it will walk you through the process of shooting and then neatly pack it up, complete with edits and cheesy music.
It's basically pre-made for sharing on social. And that's really the core audience for a product like this. Serious shooters likely will not be super inclined to lean heavy on the device, but with pretty minimal effort a first-time shooter can create some impressive stuff. I mean, I captured a bunch of neat-looking footage after putting down the Times Square subway station for an hour.
That 's just commuters coming and going. You can imagine the sort of stuff you can grab when embedded in a more inspiring locale. And the miniature size means you can maneuver it into tighter spots. It's not likely to serve as a GoPro replacement, but a bunch of optional cases and mounts mean you can probably pull off some interesting cam-style shots.
The product has the underlying technology to create some impressive and innovative shots. The pre-loaded scenes lower the barrier of entry, but per user can customize things plenty, while the built-in display means you can make live shots without tethering to the camera. The screen is small, however, and what you can accomplish on it is still pretty limited.
I stand at my earlier assessment that the Pocket is a product without a clear audience, especially given the price point. Given what it can do, however, it's sure to find a dedicated fan base.