Xiaomi focuses its strategy on & # 39; s mobile brand for some time & # 39; a good quality price of its terminals, but it does not stop, but the company also seems to have a catalog large enough that all user types can find a terminal it suits them, without the price they seek.
The latest proof of this type of strategy is its mid-range dialects, the Xiaomi Redmi Note. And that's it, We have seen three generations of these types of terminals in less than a year. Does this strategy help? Why is it a good option for a company like Xiaomi?
Why is Xiaomi doing good to the brand?
Let's see again, in April of last year, Xiaomi decided to host the fourth generation of Xiaomi Redmi Note & # 39; Lastly we see a draft statement and the processor that gave the terminal family the renovation it needed.
A little later, we see how in September, the company released the Xiaomi Redmi Note 6, with the same processor as the previous terminal, but with improvements to the camera level and with a design that was restored. , Get a higher percentage off the screen at the front.
And before a year has passed since its presentation of the Xiaomi Redmi Note 5, Xiaomi has already launched the Xiaomi Redmi Note 7, a terminal that returns to jump over its proxy, and designs . And this is no coincidence, Xiaomi wants to see the change of a terminal in the height of their predecessor, and that it has us a sense of added value that changes from one generation to the next, although the truth is that we Waiting for add-ons such as NFC connection.
And it is that, too often, Xiaomi renews its midrange – although in a high line there are phenomena of this behavior with the range Mi MIX – but it does with a good reason, and it is to make minor changes. make it ** up to the upgrade in a better terminal, but that doesn't make much of its predecessor value. **
In this way, Xiaomi declines every six months and almost without calculating the mediocre, remaining on the top of this segment, but based on marginal improvements that are not strictly necessary, but that users have a lot of value. And more than they offer them for a price and competition when used.
The fact is, every six months, Xiaomi adapted to trend trends, upgrading the processor, and improving the design a bit. In fact, there is more to see the new Xiaomi Redmi Note 7 and its two earlier versions to check it. In addition, with each of these devices, other dates start from one family, such as the Redmi Note 6A or the Redmi 6, And that's, in the process, they nourished their low-and mid-colleague's catalog.
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