Thursday , June 17 2021

first! BOOMPLAY & Universal Music Group, a groundbreaking distribution partnership with Ghana as a landmark for Africa!



Boomplay, Africa's premier music streaming and download service, and Universal Music Group (UMG), a global leader in music-based entertainment, announced that they have signed a groundbreaking license agreement in several markets across Africa.

UMG was the first major music company to license catalogs to Boomplay, quickly becoming the most popular streaming service in Africa. Under the terms of a multi-year agreement, Boomplay will distribute UMG's world-renowned music through streaming and download platforms in Nigeria, Ghana, Kenya, Tanzania, Rwanda, Uganda and Zambia. Boomplay currently offers more than 2 million songs and thousands of music videos to more than 36 million users, adding nearly 2 million new users each month.

Users now have access to Eminem, Tekno, Post Malone, Nicki Minaj, Lady, Zamar, Lil Wayne, Bob Marley, Brenda Fassie, Wurld, J.Cole, Tumi, Nasty, and more. Dana Ross, Hugh Masekela, Jon Bellion, Larry Gaaga, Tamia, Maroon 5, Aka & Anatii, TJAN, Jah Prayzah, Nonso Bassey, Mafikizolo, Cina Soul, Ella Mai and Mr.

Earlier this year, UMG launched the launch of Universal Music Nigeria, a new division in West Africa, to provide artists with a comprehensive opportunity across the region and to provide pan-African talent with the best launcher for broader international success. Announced. UMG is focused on growing the entire African music ecosystem, including recorded music, music publishing, production, live events, brand partnerships and merchandising efforts.

"We look forward to working with Boomplay, providing African artists with a variety of creative, marketing and promotional resources to accelerate their careers," said Vice President of Market Development, Adam Granite, Vice President of Universal Music Group. This vibrant and growing music market. This agreement helps UMG artists reach new audiences and benefits music fans, artists and composers through their streaming experience in Africa. "

"This partnership broadens our reach and allows millions of African music lovers to access music," said Ezegozie Eze Jr., general manager of Nigeria Universal Music. "We are the first global partner to partner with Boomplay, I am delighted to be a music company and look forward to bringing the creativity of our artists to as many African users as possible. "

In addition, Boomplay CEO Joe He said Boomplay will continue to enrich the digital ecosystem and continue its partnership with music aficionados to connect favorite songs anytime, anywhere.

"Boomplay has decided to continue to meet legitimate methods, especially Boomplay users, with African music enthusiasm and to team up with major music companies in the global music industry like Universal Music Group," he said.

The Boomplay app, currently available only to Android users, will be available via iOS next week. In addition, new Boomplay users can get a one-month free subscription when choosing a monthly renewal subscription plan.

Boomplay is a music streaming and download service owned by Transsnet Music Limited. Boomplay stores millions of songs and videos so you can connect music lovers with your favorite songs anytime, anywhere. Boomplay currently has 36 million users, of which 10 million are pre-installed on the Google Play Store and the rest on TECNO, Infinix and itel devices. This service is currently available on the web and Android. Appointed as the Best African App at the 2017 Apps Africa Awards, this app lets you stream and download your favorite songs and videos, as well as sign up for a plan to save music for offline playback. Over the years, a variety of payment platforms have been introduced and music lovers can pay for music through mobile money, bank cards, or Boomcoin cards. Boomplay aims to build the largest and most sustainable digital music ecosystem.

The Universal Music Group (UMG) is a world leader in music-based entertainment, with diverse business organizations engaged in recording music, music publishing, merchandising, and audiovisual content in more than 60 countries. UMG provides the most comprehensive recording and song catalog in all musical genres, identifies and develops artists, and produces and distributes the most critically acclaimed and commercially successful music in the world. Focused on artists, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models to broaden the artistic and commercial opportunities for artists and create new experiences for their fans. Universal Music Group is a Vivendi company.


Source link